A Theory of Contemporary Rhetoric

A Theory of Contemporary Rhetoric
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He closes the chapter with a conversation on how digital texts are circulated.

Recognizing the political economy of circulation, Eyman sets up a framework from which various methodologies of digital rhetoric can be successfully implemented, how circulation may be implemented or utilized across a variety of disciplines, enacting human and nonhuman agents within the production and distribution of digital texts. In situating rhetoric as a means for digital production, Eyman strongly emphasizes circulation and its affordances within a variety of contexts. As such, Eyman begins by addressing the literary practice of close reading alongside its opposition—distant reading Moretti.

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Eyman defines distant reading as the positioning of a text among many others, how relationships and constructs of meaning shift based on the intersectionality of such relations. By analyzing the relationship between close and distant reading, Eyman investigates how these methods have been taken up in a variety of contexts as heuristical methods, including writing studies as well as other interdisciplinary avenues that do not necessarily engage with rhetoric explicitly.

Media Literacy as Contemporary Rhetoric - Beach - - Major Reference Works - Wiley Online Library

While highlighting three different syllabi that engage with digital rhetoric, Eyman highlights the work of born-digital scholarship in publishing venues such as Kairos: A Journal of Rhetoric, Technology, and Pedagogy. While Eyman focuses much of his scholarly attention to this venue due to his own professional affiliation as senior editor for the journal, he does reference several other interdisciplinary avenues within which born-digital scholarship have been recognized, published, and encouraged.

Eyman also nods toward the opportunities for social justice and the politics surrounding digital rhetorical practice, referencing social media as a discursive space for advocacy and political discourse Warnick.

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While the print book is structured both in form and content in ways that embody traditional text, the e-book version offers an interactive experience for the reader that is a mixture of text, the visual, and hyperlinks, offering a degree of agency in how the reader chooses to experience the book. The composing differences between the print and digital formats allocate for an embodied form-to-content relationship.

If we are truly considering the particular affordances for the digital as its own branch within rhetorical theory, then we must think about the distinct differences in rhetorical choices that are present within each medium, and which one embodies both the theory and methodology that it advocates.

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The faculty listed below emphasize this area of study in their teaching and research, though most have additional areas of expertise. This list is not exhaustive, as many University of Washington faculty outside the Department of Communication also teach courses and conduct research in this area. Students also typically enroll in other courses within and outside the Department, and students are welcome to develop programs of study that combine different area emphases.

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Students may be particularly interested in coursework from faculty in the English department who list rhetorical theory as an area of interest. Its creativity does not exclude or bracket history but often comes from recasting traditional forms and commonplaces in new contexts and questions [4].

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Bruce Mccomiskey. Students will apply and evaluate theories of intercultural communication. Social Sciences Economics. Global Ethics Birmingham academics work on major issues in international ethics and global justice and train the next generation of students to tackle these issues. Prerequisite: Completion of Lower Division writing requirement. Participation in theatre programs before campus audiences.

It is important to critically examine the modern methods for how new media is constructed from a rhetorical standpoint because it directly informs the ways in which digital content is represented and consumed across the public sphere. According to Langdon Winner, Chair of Humanities and Social Sciences in the Department of Science and Technology Studies at Rensselaer Polytechnic Institute, " there is no idea more provocative than than the notion that technical things have political qualities As the field of digital technology continues to expand, so do the areas in which we can apply rhetorical analyses.

Douglas Eyman, Associate Professor and Director of the PhD in Writing and Rhetoric at George Mason University, argues that we must consider the history of the ways digitally networked technologies inhabit and shape traditional rhetorical practices as well as considering new rhetorics made possible by current technologies [6]. James P.

Zappen's and Douglas Eyman's list of the primary activities within the field of digital rhetoric include:. Rhetoric is a tool to convey values and persuade audiences towards those value sets. Given the fact that we know our digital artifacts have embedded politics based on our own ideologies [5] , it is imperative that we design our digital media to be socially and ethically responsible by continuing to expand and inform our digital literacy to encourage better human behavior.

Just as it is in traditional texts, rhetoric is interwoven into the architecture and algorithms of our digital technology, creating pathways towards intrinsic arguments that are typically implicit. Often times, these biases are exclusive and can create potential barriers for divergent audiences with unequal access to the internet and digital technologies, typically those who may be disproportionately marginalized due to race, class, gender or orientation; a phenomenon known as the digital divide [8].

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PDF | A Theory of Contemporary Rhetoric describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of. A Theory of Contemporary Rhetoric describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of rhetoric brings together.

Utilizing technology and internet-based applications to encourage better human behavior without sacrificing autonomy is vital to solving the issues we are currently facing with web-based technologies. University of Washington's Sean Munson and Gary Hsiesh are two professors within the field of study who are doing extensive work on how developing technologies such as fitness tracking that meet the needs of the user can encourage more responsible and productive behavior.

In a recent study, they "explored the creation of personalized plans by strangers and friends to support diet, exercise and financial changes in behavior. The results found that friends and strangers can help create behavior change plans that are actionable and help improve behavior.

Participants perceived plans more positively when they were personalized to their goals, routines and preferences, or when they could foresee executing the plans with friends [9] ". These professors are also involved in organizations that are attempting to bring awareness to personal health and wellness within digitally mediated technology. Intelligent user interfaces, health and sustainability technologies are just some of the initiatives that the CHI organization, a unique effort that focuses directly on communities that face public health disparities and other socio-economic issues, has spearheaded in an effort to ameliorate technologies towards positive outcomes [10].

Davis, Robert L. Carbondale: Southern Illinois University Press.

Digital Technology and Cultures/Rhetoric For Better Behavior

Eyman, Douglas. Digital Rhetoric: Theory, Method, Practice. Ann Arbor: University of Michigan Press. Littlejohn, Stephen W.


Encyclopedia of Communication Theory, Volume 1. Nakamura, Lisa, and Peter Chow-White. Race After the Internet.